With over a decade of experience in video and photo production, Alex Rodriguez is a passionate visual storyteller dedicated to capturing life’s most meaningful moments. As the founder of XELA CREATIVE, he has built a reputation for delivering high-quality wedding films, headshots, and interview-style productions that bring stories to life.

Alex’s expertise extends beyond weddings—his love for dynamic lighting and creative cinematography allows him to craft visually stunning content for a variety of projects. Whether it's capturing a couple’s big day, crafting compelling brand stories, or producing cinematic portraits, Alex approaches every project with a filmmaker’s eye.

His work has taken him around the world, from filming destination weddings in Italy to video productions in Japan. He also travels across the U.S. photographing conferences, always seeking new locations and creative challenges to bring fresh perspectives to his work.

Beyond his work behind the camera, Alex is passionate about acting and screenwriting, with a dream of writing, directing, and starring in his own films. He aspires to create sharp, witty comedies infused with dark humor, as well as psychological suspense thrillers that keep audiences on the edge of their seats.

When he’s not behind the lens or crafting screenplays, Alex stays active with his three energetic huskies—who might just make a cameo in his future productions.